Lookbook

The Private Label introduces Drop 2 from its fourth collection. It is an extension of the previous summer loungewear drop from last summer. The collection features a revived version of the kimono design along with 3 new silhouettes. The full look is The Private Label’s take on a full three-piece suit.

The entire collection is unisex and made of 100% Japanese cotton, designed and crafted in Hong Kong.

The lookbook features the iconic DJ Kulu, Hong Kong’s first Renaissance Man, a renowned photographer, DJ, and party promoter since the 1960s. He is paired with Room307, a dream pop artist from Hong Kong known for his nostalgic, simple, and strangely romantic music.